Office for Ageing Well has produced resources to support and promote its campaign message ‘Ageism can lead to abuse’.

The campaign follows an extensive community consultation process, and focusses on the concept of ageism, and the importance of calling it out, as an upstream way of preventing mistreatment and neglect of older people.

Communications Toolkit

Organisations and individuals wishing to help spread the word can download the Communications Toolkit (PDF 470KB).

Postcards are available for download below or by emailing:

Campaign Postcards

Elder Abuse Prevention Campaign Postcard woman (PDF 203KB)

Elder Abuse Prevention Campaign Postcard man (PDF 81KB)



Elder Abuse Prevention Woman

Elder Abuse Prevention man