Organisations
Organisations with older staff or who work with and for older people should always be mindful of the language and images they use in the information they produce.
Whether it’s internal communication for staff, or public-facing materials such as media releases, website text, and the creative use of images, age-positivity should be front and centre.
According to the National Ageing Research Institute (NARI), ageism and its consequent devaluation of the lives of older people, can lead to far-reaching health consequences including physical and mental illness, reduced longevity, and lack of work opportunities.
Here are some resources to support organisations communicating with older people.
Resources
Media Release
Editorial/Opinion Piece
Language
Diversity
- Guidance for portraying culturally and linguistically diverse (CALD) people and cultures (PDF 120KB)
Images
Creative Design
- Creative content checklist (PDF 109KB)
- Design brief template (PDF 34KB)
- Design brief template guide (PDF 107KB)
See a list of other useful resources (PDF 125KB) about tackling ageism.