Breadcrumbs

Smoking cessation campaigns

Just 24 hours after you quit smoking, you’ve already decreased your risk of heart attack … Two weeks – walking is easier and breathing has improved … One month – nicotine withdrawals have almost gone … Five years – the risk of many cancers has dropped - and you’ve saved around $30,000. Visit besmokefree.com.au to quit smoking your way.

South Australian 2019-20 quit smoking campaign

Quit smoking advertising is very effective at motivating smokers to quit and discouraging the uptake of smoking.

The quit smoking campaign is a fantastic opportunity to encourage South Australians to quit and stay quit.

It aims to reduce the number of smokers in South Australia by capitalising on the power of television, online and radio advertising.

Some of the advertisements are quite graphic in nature, while some pull at the heart strings and others are very positively framed and inspirational.

The advertisements don’t only focus on the negatives of smoking for the smoker and the benefits to the smoker of not smoking – they also focus on how smoking and quitting smoking affects loved ones.

See below for the advertisements used in 

Information and support to quit smoking

For information and support to quit smoking:

2019-20 quit smoking advertisements

South Australia has produced two new quit smoking advertisements for inclusion in the 2019-20 quit smoking campaign.

Recovery

  • Key message: If you quit smoking, you will experience health benefits almost immediately and over time you will experience even more health and financial benefits.
  • Description: ‘Recovery’ follows a man who has quit smoking and demonstrates the benefits of quitting that he experiences over time from just 20 minutes after quitting all the way through to five years later. To find out about these benefits visit Be Smoke Free.
  • Produced by: Drug and Alcohol Services South Australia / SA Health.

Don’t let it in

  • Key message: The very worst effects of smoking are hidden on the inside of the body causing serious health harms such as hardened veins and arteries, chronic lung disease and emphysema.
  • Description: ‘Don’t let it in’ uses the analogy of cigarette smoke being a monster that lives inside the body causing serious health harms such as hardened veins and arteries, chronic lung disease and emphysema. Animation is used to show the hands of the ‘monster’ attacking from the inside.
  • Produced by: Drug and Alcohol Services South Australia / SA Health.

2018-19 Campaign

2018-19 quit smoking advertisements

Here is some information about the advertising you can expect to see as part of the campaign.

16 Cancers

  • still image from the 16 cancers Quit Line TV commercialKey message: There are 16 different types of cancer caused by smoking…and you have one clear way to reduce your risk.
  • Description: Highlights both the common and lesser known cancers that can be caused by smoking, and emphasises the immediate and long-term consequences these cancers can have on a person’s life. Illustrates the effects of smoking-related cancers and their capacity to take away life’s simple pleasures such as speaking and eating.
  • Produced by: Cancer Council WA.

Quit Stalling

  • Key message: You know you’ll quit one day so do it now and set yourself free from smokes.
  • Description: Quit Stalling urges smokers to quit cigarettes now rather than putting it off until they are older and start to feel the damage to their health. The advertisement shows a young man who uses typical excuses to delay quitting until he is in his early 40s when he is struggling to keep up with his children and regrets not quitting years earlier.
  • Produced by: Quit Victoria and the Cancer Institute NSW in 2017.

Real Stories - Gary

Photo still of Gary from the quit line real stories campaign

  • Key message: Quit for good. Quit smoking for the benefits.
  • Description: Real Stories - Gary is the personal testimony of Gary Hill, a 47-year-old publican and father of four who quit smoking three years before the campaign was made. The advertisement is designed to encourage and inspire others to follow his lead and quit for good.
  • Produced by: Quit Tasmania in 2014 as part of its Real Stories campaign.


You Quit, You Win

  • Key message: Set yourself free from the negative social impacts associated with smoking by quitting.
  • Description: You Quit, You Win highlights the negative social impacts of smoking and frames quitting as winning. It demonstrates that more is gained than lost by quitting smoking. The advertisement is being used in South Australia for the first time in 2019.
  • Produced by: Cancer Institute NSW and Quit Victoria in 2017.

Terrie's voice tip

  • Key message: If you smoke, you may end up with smoking-related health problems that will negatively and severely impact your quality of life.
  • Description: In ‘Terrie’s voice tips’, Terrie Hall encourages anyone who smokes to record their voice because they may suffer the same fate as her. Terrie was diagnosed with smoking-related oral and throat-cancer in 2001 and required surgery to have her larynx removed. This meant Terrie had to breathe through a hole in her neck called a stoma and, in order to speak, she used a hands-free speaking device inserted into her stoma. She died from smoking-related cancer in 2013 at the age of 53.
  • Produced by: ‘Terrie’s voice tips’ was produced in 2011 by theCentres for Disease Control and Prevention (CDC) in the United States.

2017-18 campaign

The following advertisements aired in 2017-18:

Title and key message Brief description
From Every Quitter

Photo from the Please help me quit by not smoking campaign

Please help me quit by not smoking around me.



Features a diverse group of 12 people who have recently quit smoking or attempting to quit. Each person delivers an authentic, heartfelt plea to the camera, asking smokers “If you can’t quit with me, don’t smoke around me”. It aims to encourage and motivate people to support the quit attempts of others, stop smoking, and seek further information.


16 Cancers

still image from the 16 cancers Quit Line TV commercial

There are 16 different types of cancer caused by smoking…and you have one clear way to reduce your risk.

Highlights both the common and lesser known cancers that can be caused by smoking, and emphasises the immediate and long-term consequences these cancers can have on a person’s life. Illustrates the effects of smoking-related cancers and their capacity to take away life’s simple pleasures such as speaking and eating.


Never give up giving up

Still photo from the never give up giving up TV commercial

Every time you try to quit smoking, you get closer to quitting permanently.


‘Never Give Up’ shows smokers that it is a normal experience when quitting to have a few failures along the way. It looks at a smoker caught in a cycle of quitting and relapsing. By never giving up giving up, the smoker in the advertisement is successfully smoke-free for three years.


Real Stories - Gary

Quit for good. Quit smoking for the benefits.

Real Stories - Gary is the personal testimony of Gary Hill, a 47-year-old publican and father of four who quit smoking three years before the campaign was made. The advertisement is designed to encourage and inspire others to follow his lead and quit for good.


Quit Stalling

You know you’ll quit one day so do it now and set yourself free from smokes. 

Quit Stalling urges smokers to quit cigarettes now rather than putting it off until they are older and start to feel the damage to their health. The advertisement shows a young man who uses typical excuses to delay quitting until he is in his early 40s when he is struggling to keep up with his children and regrets not quitting years earlier.


Cough

Every cigarette brings cancer closer, so quit now.

Portrays a man experiencing ‘smokers cough’ in family, social and work settings, then coughing blood into a handkerchief with the voiceover referencing lung cancer. It encourages smokers to quit now.


^ Back to top