Why tackle ageism?
Tackling ageism is an Enabling Factor of South Australia’s Plan for Ageing Well 2020-2025.
South Australia’s Office for Ageing Well is focused on tackling ageism, to raise awareness of and safeguard older people’s rights – including the right to make their own decisions, be safe, and be treated with dignity and respect.
Its annual Elder Abuse Prevention Community Awareness Campaign incorporates World Elder Abuse Awareness Day (WEAAD) on 15 June – a global occasion that highlights the mistreatment and violation of the human rights of older people.
The South Australian campaign highlights that ageism can lead to abuse, mistreatment and neglect.