Real Men Wear Pink at BreastScreen SA

On Thursday 23 June, the boys of BreastScreen SA put their pride aside and donned 50 shades of pink to become Pink Heroes, all in the name of breast cancer research.

The fundraising event was part of the National Breast Cancer Foundation’s Real Men Wear Pink campaign – an initiative that focuses on men affected by breast cancer, including the partners, the fathers, the sons and the brothers of those who are diagnosed.

The team was very supportive of the cause, raising more than $520 through cheeky pink activities and donations.

General Manager, Jane Burden, said it was a tremendous effort from all involved, and praised the enthusiasm of participating staff.

‘We come to work to make a difference in the lives of the women of South Australia by diagnosing this disease at an early stage and hopefully making treatments simpler and a woman’s outcomes more successful,’ Ms Burden said.

‘But what often happens to these women and their families once they move to the next stage of care is challenging, and this has been a great way for our staff to show their support and passion for the cause in a fun and motivating way.’

The organisation is now looking forward to making next year’s efforts bigger and brighter, and will be challenging other SA Health departments to join the festivities.

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