Winner: Rethink Mental Illness campaign
Mental Health and Substance Abuse, Department for Health and Ageing
The 'Rethink Mental Illness' campaign encouraged South Australians to understand mental illness to reduce stigma and discrimination of people who experience mental illness.
The campaign used television, radio, outdoor and digital advertising from February to April 2013 to challenge South Australian’s preconceptions and prejudice of mental illness. We encouraged people to remember that 1 in 5 of us will experience mental illness and understanding and support can make a big difference.
The campaign evaluation demonstrated improvements in attitudes and behaviour relating to stigma with particularly positive achievements related to understanding, reducing negative language and recalling positive messages.
Finalist: Create and Connect
Barossa, Hills, Fleurieu Rural Region, Country Health SA Local Health Network
Southern Fleurieu Health Service program 'Create and Connect', funded by Commonwealth Home and Community Care, uses art expression, community initiatives, health promotions and clinical health partners to improve social isolation within the region. Client demographic diversity includes: 16 to 88 age range, Autism, Disability, Mental Health, remote living and Carers.
The program promotes physical and mental wellbeing through creative-art skills building, life-skills mentoring, outdoor activities and strong connections with community.
Create and Connect is a cultural leader within its community, developing successful community initiatives (Painted Stobie Pole Trail) and partaking in existing community events, providing meaningful activities for all people to engage in.
Finalist: Promoting Community Wellbeing in a Remote Mining Town
Roxby Downs Health Service
Roxby Downs is a remote mining community of 4500 people with a young, transient population having unique health and wellbeing needs. The Roxby Downs Health Service has developed a model of community engagement underpinned by combining health services with community support and development.
The team have developed integrated, collaborative services delivered in a variety of venues across the community to involve a large range of local and visiting services and stakeholders. This has enabled service integration and ongoing community consultation to ensure services continue to meet the community's needs. This dynamic model engages with over 200 community members weekly.